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The last couple of days have been beautiful, the weather near perfect and some of us are suffering from spring fever while others are simply struggling with the pollen levels. This time of the year reminds me that summer is coming and things are about to slow down in networking. I would like to take just a moment and discuss this trend and what I believe may be the cause of it.

Business Networking and Marketing Ups and Downs

Business Networking and Marketing Ups and DownsThe last couple of days have been beautiful, the weather near perfect and some of us are suffering from spring fever while others are simply struggling with the pollen levels. This time of the year reminds me that summer is coming and things are about to slow down in networking. I would like to take just a moment and discuss this trend and what I believe may be the cause of it.Lets begin in the fall. At this time of the year we are working feverishly trying to procure new business because we realize that around the holidays things will slow down. As December draws near, some of us become preoccupied with things like parties and shopping and our attention turns from building our business. Others find it increasingly difficult to make contact as people begin long vacations.Then the holidays pass. We put our marketing and networking efforts into high gear, going to several meetings a week, trying to get things cranked up again. The result is increased business and increased profits. Have you ever noticed that in the early part of February that things begin to pick up almost at a maddening pace? When this occurs, unless we are prepared for growth, we start to back off on our promotions as we scramble to complete the work that has been generated by our marketing efforts.In effect, we stop networking. We lose contact with those we have been making and asking for referrals, and they begin to feel as if we are not interested in them any longer. When this happens, they may look for someone else to refer when that target prospect comes along. By early to mid summer, we are starting to crawl out from under the workload and we again look for opportunities. Unfortunately, the vacations have started again as children are released from school for the summer. Thus it is very difficult once again to find the contacts that were out there just before our business picked up again late last winter.By mid August, school is back in session and people are coming back out into the networking world again. Of course we are seeing some of the same people that were there before, but there are also a lot of new faces as well. Because we had slacked off from our promotion efforts, we were not there to greet the new faces as they started their new business. So the people who have a balanced networking and marketing strategy are there to greet them.These are the people who have businesses that seem to be growing. They have a marketing and networking plan that is consistent year round. When many businesses are experiencing that new business rush in the spring, these business owners are ready to absorb the new business with new employees or temporary help. They realize that to maintain growth means to be ready for any upswing in the economy that could propel their business to the next level.So how do we accomplish this? First plan for growth. Have a system ready for when you have more business than you can handle so that there is help you can call. This is managed by building relationships with temp agencies, headhunters, and placement firms. Hire people on a contractor basis if necessary. This saves money on benefits and salaries when thing are a bit slower. It also reduces the amount of paperwork when it comes to payroll processing and taxes.Next, develop a plan for networking that is manageable. Set a goal for the amount of meetings that you would attend when business is just OK and stick to it when business gets better. Attend functions year round, even during the holiday seasons. Plan vacations when necessary, but dont assume that everyone is going on vacation simply because it is summer. Most people have to accommodate the schedules of others and entire companies usually do not go on vacation at the same time. Notice that larger corporations always have staff on hand to do business while an employee is on vacation. Also take note that large corporations do not stop promoting just because it is the month of July or December. They are consistent year round.The lesson here is that, if you want to grow into a large company, take a look at what large companies do. Emulate them if they are successful and you may be able to duplicate their success. You must be constantly marketing, networking and promoting to ensure consistent business year round. If you decide to slack off now because business is good, I guarantee that when autumn comes you will be working twice as hard to get things going again. If, on the other hand, you keep on consistently marketing the way you did when times were slow, you should be able to experience the growth of both your company and your bank account during the entire year.

On Networking Groups ( Part Four )

On Networking Groups ( Part Four )

What is a leads group? Leads groups seem to be the most popular form of networking judging that comment by the fact that there are more leads groups in existence that have been around for a long time than most other types of groups.Leads groups are often referred to as closed groups. This means that there can only be one type of a business represented in a group. Lets say that I am a web designer. In a closed group I would be the only web designer represented in the group. Other web designers would be allowed to visit, but if they wanted to join the organization they would have to find a group that did not have a web designer. If there was no opening in an existing group for a web designer, the person would have to go on a waiting list until an opening became available, or a new group was formed.Most leads groups meet once a week. There are some that only meet once a month. Leads groups offer something that a lot of people need. Structure and discipline. What do I mean by this?Structure - In a leads group you do not have to be a master net worker. As a matter of fact, you can be a shy person and still have success in a leads group. Most leads groups allow a given amount of time to tell other members about your business. This usually ranges from one to five minutes. In this allotted amount of time you can go into great detail about your business including describing what type of leads you are looking for. The format is usually accomplished by sitting around a large table, and a leader moderates the time and asks questions. The meetings are generally held early in the morning or at lunchtime. Discipline - In a leads group you are expected to show up for the meetings. Theoretically, if a leads group had only 15 members and several people did not show up, it would be difficult to have a reasonable meeting. To insure against this happening most groups require that you assign a substitute when you can not attend. This substitute should be a person in the same industry as you so that the balance of the group is not affected. In this situation, if you have a tendency to miss a lot of meetings, it would not be good to join a leads group. If you miss a lot of meetings without a sub, you will be ejected from the group.The upside? In a leads group you will get to know people very well over time and get an idea of their abilities to fulfill the needs of a referral. This is good if you do not have time during the week to meet with people one-on-one in order to get to know them. A dedicated group will provide you with a steady stream of leads that you can utilize to expand your business.The downside? Well, sometimes the leads become a paramount obligation and people feel pressured to pass them. If they are passing leads that are just names and numbers without a true expressed need, the leads generally lead you nowhere. Another issue is a member of the group whose quality of product or service does not meet the standards that you would want to refer to someone. It is difficult to pass a solid qualified lead to someone who will not provide the kind of service that you would expect them to.There are also a few groups in existence that are in essence leads groups. They allow freedom to go to any meeting you wish as long as you are a member. The format is the same, seated at a table, and there is usually a time limit. The problem with these groups is that people wander in and out and without a lot of time to talk individually, you still have to set appointments outside of the group to really get to know someone. Without the discipline, the freeform leads group usually does not last for a long period of time. Often these groups open and close with great regularity leaving the members to search for another meeting to attend.In closing, I would like to add that there is no wrong or right group to belong to. Visit groups and you will find the ones that are right for you. It is often beneficial to belong to three types of groups to get the most out of your networking efforts.

The rarely told truth about network marketing

The rarely told truth about network marketing

Today I am going to talk about something that seems to be one of those things that people either love or hate. What I am talking about is network marketing, also called mlm or multi-level marketing. Right from the beginning I will say that there is no need to have extreme views about this, it is simply a business model that you can use if you wish.However, it is crucial that you understand HOW the business model of network marketing works.I think there are basically two reasons that some people seem to be almost electrocuted, simply by hearing someone mention the word network marketing. Either they have tried it themselves, and because they didn't have a clue on how to do it they failed miserably. Or they belong to the group of people who can't get the idea that mlm = pyramid scheme out of their heads.This second misconception is easy to debunk. Pyramid schemes are illegal almost everywhere, do you really think large multinational companies could operate year after year on an entirely illegal basis?Secondly, this view on network marketing shows that the speaker is ignorant. He or she hasn't done an ounce of homework on the various businesses that are available to each of us today, and they are ignorant of the industry itself.This means they aren't serious. It means they "would like" to make more money, but have no intention of making it happen. They continually "look" for home businesses, which is enough to satisfy their minds that they "did everything they could", but everything they find out there is flawed and are "scams". They are looking to buy "hope", not a business.There is a Chinese saying that goes something like this:"If you spend too much time thinking about your next step, you will be standing on one leg for the rest of your life". Yes, there ARE scams out there, but mlm is not a dirty word and it is not a synonym for scam. Get over it!***********************************************BREAKING NEWS! Corporate America a Pyramid Scam?***********************************************As for the comparison to a pyramid in general - think of any company that comes to mind. The company will probably have a CEO, president, vice presidents, middle management, a sales force, and hourly employees.It goes without saying that the guy at the top, the CEO, is going to make the most money, and the compensations continue to decrease down the ladder which starts at his cushy leather chair. The only way to get paid more and move up the ladder is to boot someone else out of their spot - and this is what people call okay and normal!Not to mention the fact that the corporate slave masters seem to have no problem with working people to the limits...and then kicking them out the door before any of the benefits kick in. (As always there are some exceptions, of course). How is this any less pyramid than network marketing? All people in the company work hard, but ONLY those at the very top has "permission" to make a lot of money.Now, in network marketing the basic idea is that it will be of great benefit to everyone involved to help people who are new reach the top. In fact the whole business idea hinges on this idea - the only way to become really successful in the long term is to help others. Of course there will always be a mathematical limit to how large a network can become, but with todays global marketplace, and a suitable compensation plan, there is usually plenty of room for everybody.A network marketing company can diversify and find new markets, just like all companies have to.But what about the miserable statistics of network marketing, the over 90% drop-out rate etc.?This is mainly caused by the simple fact that not that many people know how to do network marketing correctly. And I must admit that some network marketing companies are responsible for this themselves, by providing useless ideas like making a "100 list" etc.You see, this is a somewhat unique industry. Most people don't realize that network marketing is a business of marketing and promotion pursued by people who have NO IDEA how to market and promote.Read the above paragraph once more and let it sink in...If you are going to be involved in network marketing you need to develop both the right mind set and acquire the right knowledge (no, they usually don't teach this in college).You must learn that when you do this business right:* You don't have to "sell"* You don't have to ask people to join your business.. They ask you!* You don't have to post "work at home" flyers!* People will PAY YOU to prospect themYou should learn that this is not at all about the Vitamins or whatever product your company is selling. In fact, this is one of the single biggest mistakes people make in network marketing.

How To Build a Duplicating Downline

How To Build a Duplicating Downline

Regardless the controversy that the term Multi-Level Marketing (MLM) or Network Marketing brings to mind when mentioned in a conversation, the success of such an industry cannot be denied at the moment. The long existence of multitudes of MLM organizations is a wonderful indicator that network marketing is here to stay and flourish. As such, additional people are trying to join the bandwagon, building their own MLM .But, a lot of people are completely misguided or misinformed resulting into the collapse of several network marketing businesses. True that it is difficult to maintain multi-level marketing that could proliferate well, but undoubtedly there is one key component for a network marketing organization's success, and that is a duplicating downline. Most people do not know how to build a duplicating downline, but hopefully with the tips to be presented, one may be able to gather a well generating force that almost immediately translate into a productive MLM business.Multi-level marketing certainly entails leadership, specifically when building a downline. Since building a downline is only another designation for the recruitment process, great people management skills is important in order for the downline to operate well, and thus duplicate.A lot of people think that network marketing is a self-generating business, but if that was the case, then no MLM organization would have had failed. Downlines certainly not duplicate on their own, even if the product being marketed is perfect. The people in the downline are to be trained and mentored well or else the business would take no direction and would lastly fall flat.The person on top of the downline may be able to sign multitudes, but that does not guarantee duplication. Without a clear direction, the network would not expand towards success, but instead be paralyzed. The ones on top may easily put the blame on the ones at the bottom, but who recruited the people down there anyway' Managing a multi-level marketing organization entails a lot of generosity and selflessness. Duplicability is after all not just the expansion of people in number, but the duplication of the success throughout all the people in the downline. It is a sad fact in human life that a lot of people think only for themselves. The people on top could think only of their success and see the ones under as nothing but machines to propagate the success. But that cannot happen in multi-level marketing. In order for the top to succeed, the bottom should be able to succeed as well. When building a downline, one should have a mindset that allows the success to trickle downwards, and not just to remain on top. The founder of the network marketing organization should be very conscious that what he or she was able to do, the people in the downline could do perfectly as well. There should be no secrets within the organization for the downline to duplicate. The topline should be able to share and teach the downline the same philosophies and techniques so that the success of the top could be replicated by people in the downline.Building a duplicating downline actually means duplicating one's self. This means that when building a downline, one does not just inform people how to sell, rather, one influences or even infects others with one whole self, well at least just the business component of one's self. When building a downline, one has to transmit the psyche of the top to the bottom, the bottom should be able to act in the same way as the ones on top.The downline ultimately becomes one with their organizer or founder, they should be able to share the same dreams, anxieties and hopes so that the success that the ones on top experienced would be replicated by the ones on the bottom.This speaks a lot about the recruitment process itself. True that is hard to enlist exact copies of the founder, but one has to carefully enjoin individuals who have the capacity to act and think in the same wavelength as the recruiter.In this light, the leader of a network marketing organization should reflect and see how the connection with the downline, or the prospective downline is. First one has to be sure if the people in the downline could relate with the leader and vice-versa. Duplication is unachievable without proper relation. Second, the leader should act in a way that is not so alienating to the downline, otherwise they might think too highly of the leader that they might assume they would never be able to be like him or her.Again a duplicating downline should have a duplicable top. With this in mind, building a duplicability can be ensured as well as the success of the business.

Business Organizations - Finding The Best Ones To Join

Business organizations are a great place to do some relationship marketing. By joining business organizations you meet key business owners and leaders in your community. By getting active in these business organizations you can use relationship marketing to its full potential.The most common business organization we think of joining is the Chamber of Commerce. There are a number of other organizations out there however that are worth checking out.Finding Business OrganizationsRead your local newspaper and watch for mentions of business organizations in your community.Subscribe to a business journal in your area.Visit government offices, business assistance officers, and economic development offices and ask for referrals to business organizations that people join for economic purposes.Research the Gal Group Encyclopedia Associations.Ask the reference librarian the names of some good business organizations in the area.Use your network. Ask everyone you know whether they know of an appropriate business organization you could join.Start with national organizations and then drill down to the state, country and city level.Look at Business Referral Networks to get leads on business organizations. Two good ones are BNI.com and bltip.comDon't forget civic organizations. They aren't business organizations per se but lots of business owners are members. Some popular ones are Rotary, Kiwanis and Lions. Don't forget religious based organizations like the Knights of Columbus.Then there are the specialty business organizations:Minority business owners associationsIT related business organizations The ICCA, Independent Computer Consultants AssociationInternational Association of Microsoft Certified Partners for Microsoft certified partnersThe F group, which is one of the bigger IT related business organizations for resellersThe Bottom Line on Business OrganizationsBusiness Organizations are a great way to meet other business owners and potential clients. Don't stop your search at the local Chamber of Commerce. There are many business organizations out there and one may be perfect for you. Check out the web, the library, your contacts - be proactive in your search for business organizations. Your payoff will be lots of good leads and great opportunities to network and use relationship marketing.Copyright MMI-MMVI, Computer Consulting 101. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}

ProBuilderPlus Review A Venture Into World Of MLM

I want to start with simple statement I have always told myself that I will never fall for Multi Level Marketing or as its called most often MLM. I have always believed that most MLM business opportunities are nothing more than glorified pyramid scheme brought online. So what changed my mind? How did I, a self taught Internet Infopreneur got sucked into it? Read on to learn how, why, get the skinny on the latest hottest MLM opportunity and see my real day-by-day experience.So, lets start with why. I run a website dedicated to affiliate marketing and home based business. I investigate and share my experiences with anyone willing to read my articles and make recommendations on what I consider a solid opportunity. I make my money on Yahoo ads and on multiple affiliate sales I get, when people do follow my recommendations. In last two month I have gotten at least 10 emails from my visitors asking me about different MLM programs and my personal opinion. Since I have only had experienced myself only with SFI, a known affiliate MLM I could only answer based on that, which wasnt enough So here I was. I have picked the hottest MLM I could find currently running and one of the youngest with low membership fees ProBuilderPlus. This review is dedicated to my readers and hopefully my experience will help you make your decision.Now to the how part we move How do you make money using ProBuilderPlus business opportunity? Its really a quite simple forced matrix with 3 levels of payoff but quite a bit more intricate system of payments. Once you build a matrix of 9 people in your downline, doesnt matter how far, you guaranteed a weekly check of $30. But it doesnt stop there. You also get $10 for each paying member you personally refer and then $3 for second level from that member and $2 for 3rd level. All this in addition to payments based on maintaining your minimum matrix. As your matrix grows, so does your weekly income. The system is quite simple but lets have a look at how effective it is and what does it takes to recruit new membersActually this is the part that surprised me most and quite pleasant surprise it was. It was designed to be used by anyone, with no marketing experience and no prior knowledge and recruiting is a lot easier than I thought was possible. I have joined this system for free, while doing evaluation of multiple MLM programs about 7 or 10 days ago. As soon as I did I started receiving emails with interesting subjects:"Here you go Alex, we put Kathy under you...""Here you go Alex, we put James under you...""Another One Alex - Joseph just joined YOUR Powerline...""Alex - AWESOME Mark just Upgraded to Member in YOUR DOWNLINE..."And they just kept on pouring in. Before I knew it I had 587 pre-enrolled members, free members but all interested to learn how to make money, all with an open mindset and just waiting for a push to be converted. And believe you me, emails with subjects like I shown above was powerful push even for a skeptic like me, so I decided to join, reasoning that I can always cancel.And now I move to the tools that system provides, and their quality. It comes pretty much with everything one might require:1. An autoresponder follow-up system that makes you want to upgrade.2. A matrix structure and pay plan that almost guarantees you make money.3. Lead capture pages that get the job done.4. A traffic rotator that allows you to funnel traffic to your downline.5. Online training that highlights simple steps to success.6. A Contact Manager that allows to to stay in touch with people you personally sponsor.7. A tool that allows you to send a voice message to thousands of people per MINUTE.Quality design shows in every tool and all of them quite compelling as far as MLM goes. Day 1-3.All we are left with is my personal experience. I have had accounts already with several traffic exchange programs that require members to click on your add and actually look at page. I have found them quite effective for building my mailing lists, so I figured I would just add my link from ProBuilderPlus to rotation and see what it brings. Completion of that part only took me a few minutes and once done I had a chance to have a closer look at all tools I described above and specifically training. Nice day of work, if I can say so myself Day two went pretty much on autopilot, due to my preoccupation with regularly scheduled job and I only had an opportunity to check my stats on third day. To my surprise I had over 530 views of my signup page and one paying member! That is $10 back to my pocket, 2 more and I will return my investment. Not bad, not bad at all.To do a quick summary I dont know if you can become filthy rich using this system or not but looking at weekly leaderboard I can see people with over 414 paying members enrolled, and that is for one week. So what I will do is continue to investigate this opportunity and post updates on my regular site, so feel free to visit and read them if you liked this article or just want to learn more from a person who is doing it and honestly sharing. No hype, no fuss, just an honest opinion.

Summary

The last couple of days have been beautiful, the weather near perfect and some of us are suffering from spring fever while others are simply struggling with the pollen levels. This time of the year reminds me that summer is coming and things are about to slow down in networking. I would like to take just a moment and discuss this trend and what I believe may be the cause of it.